Should your business use the word Vegan or even plant-based?
Sure if your target market is vegans, but if you are going for a broader demographic a term like plant-based or meat-free can seem like a bland diet restriction!
Mainstream
Big companies...
“Old age treats freelance writers pretty gently.” – John Updike
In recent years, there has been a massive rise in people who are becoming freelancers, rather than taking an employed role within a business.
This is partly due to there being...
“We must learn what customers really want, not what they say they want or what we think they should want.”
–Eric Ries, author of The Lean Startup
Veganism is definitely on the rise, and it seems that with more and more people...
How your customer's world view changes everything!
Marketing is no longer about the stuff that you make, but about the stories you tell.”
Seth Godin
When we try and sell a service, a product or an idea, there's a sure way of...
Your Customers have changed and you need to act fast!
Our philosophy is, using internet technology, we can make every company become Amazon.
Jack Ma
The customers have changed; they are not who they used to be!
Today's customers no longer want the...
Why your business shouldn't try to be a hero!
A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the...
Top tips from the founder of the UK's first Vegan frozen Pizza Company!
“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.”
-Jack Welch
The UKs vegan food market, until recently was...
How to find your niche in a vegan market
The beauty of the Internet is there's a niche market for everything, and if you can focus on it, you can build a sustainable and viable business of it.
Michelle Phan
A mistake...
How to write your brand's story
“Stories constitute the single most powerful weapon in a leader’s arsenal.”
--Dr. Howard Gardner, professor Harvard University
First off - why do you need a story? Well, they are essential, more vital then you might think.
If you...
5 keys to building your tribe
“I alone cannot change the world, but I can cast a stone across the waters to create many ripples.”
―Mother Terresa
Communities will often be most influential at times of distress and during hard times.
The human...